Sensi Branded Thermostats

January 10, 2025

Learn how Sensi by Copeland makes contractor branding easy and effective! Bryan Orr breaks down the two branding plans - digital and printed - for Sensi thermostats. Protect your business identity while providing top-tier smart thermostats to your customers

Get step-by-step instructions on how to brand your thermostats at hvacrschool.com/contractor-branding.

#branding #copeland #hvac #sensi #thermostat #white-rodgers

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Real training for HVAC ( Heating, Ventilation, Air Conditioning and Refrigeration) Technicians. Including recorded tech training, interviews, diagnostics and general conversations about the trade.

This unique podcast episode is a commentary on the phenomenon of “white shirt techs” in the HVAC industry – a term that refers to technicians who focus heavily on sales and maintaining a pristine appearance rather than technical expertise. While there’s nothing inherently wrong with having good sales skills or maintaining a professional appearance, there needs to be a balance with actual technical competency. The episode serves as part of a manifesto series heading into 2025, addressing important industry trends and concerns.

There is a delicate balance between sales and service in the HVAC industry, particularly in residential services. Some companies and technicians may prioritize metrics like average ticket price and five-star reviews over providing genuine solutions to customers’ problems. While it’s important to discuss money and options with clients, we shouldn’t resort to fear tactics or make promises that products can’t fulfill, particularly in areas like indoor air quality solutions and UV lights.

The podcast raises important questions about professional identity and integrity in the HVAC field. Technicians should occasionally step back and think about whether they’ve lost their passion for actually fixing equipment and solving technical problems in favor of focusing solely on sales. He argues that the best residential technicians maintain their interest in the mechanical aspects of the work, even as they develop their customer service and sales skills. The episode concludes with a call for technicians and companies to invest more time in technical training and to maintain their commitment to solving real problems rather than just selling solutions.

Key Topics Covered:

Definition and characteristics of “white shirt technicians”
The balance between sales skills and technical expertise
Problems with fear-based selling and overpromising in HVAC
The importance of third-party verification for product claims
Discussion of specific products like surge protectors and UV lights
The role of maintenance agreements and their value proposition
The future sustainability of sales-first business models
The importance of maintaining passion for the technical aspects of HVAC
Professional appearance versus technical competency
The relationship between pricing and actual value delivered
The role of customer reviews and their potential manipulation
Training priorities: technical skills versus sales techniques

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