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“White Shirt Techs – Manifesto” in Practice
White Shirt Techs – Manifesto
#white shirt tech
Tech Tips:
![](https://hvacrschool.com/wp-content/uploads/2025/01/wst-manifesto-in-practice-300x300.jpg)
I wanted to offer some practical advice from Bryan’s last podcast, “White Shirt Techs- Manifesto.” The link can be found here. In this episode, Bryan strongly (and rightfully) critiques sales tactics that are divorced from technical skills and meaningful benefits for homeowners. As a one man HVAC company, I wanted to offer a suggestion for […]
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![](https://hvacrschool.com/wp-content/uploads/2025/01/White-Shirt-Techs-Manifesto-01-300x300.jpg)
This unique podcast episode is a commentary on the phenomenon of “white shirt techs” in the HVAC industry – a term that refers to technicians who focus heavily on sales and maintaining a pristine appearance rather than technical expertise. While there's nothing inherently wrong with having good sales skills or maintaining a professional appearance, […]
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