#technology

Tech Tips:

The Evolving Career of the HVAC Contractor: Embracing Change to Stay Ahead

This tech tip was written by Shelby Breger, co-founder of Conduit Tech. You can check out everything Conduit has to offer and learn more about that interesting platform and how it helps contractors at https://getconduit.com/. Thank you, Shelby! Before starting Conduit Tech, Marisa and I spent a year doing everything we could to learn about […]

Technology Trade-offs

As a small business owner in the 21st century, I have recently been exposed to the overwhelming amount of new technologies and processes that I could use within my business. In the last few years, there has been a surge of software and connected tools that are entering the marketplace. All of them promise to […]

MeasureQuick Talks with Bert

In this livestream MeasureQuick Talks with Bert. This is an impromptu Talk with industry leaders, including Shelby Breger from Conduit and Joe Medosch from MeasureQuick, about how mobile technology is revolutionizing HVAC diagnostics and training. Featuring special guests discussing how modern tools like MeasureQuick and other diagnostic apps are making it easier for technicians […]

LIVE From the ACCA Conference 2024

This episode was recorded live on location at the 2024 ACCA conference in Orlando. Bryan starts by interviewing Marissa Reddy, a co-founder of Conduit Tech, a software company providing load calculation and sales tools for HVAC contractors. Marissa shares insights into what it takes for contractors to successfully adopt new technology in their businesses. […]

Don’t Fear Technology

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Our latest Podcast

HVAC School – For Techs, By Techs

Real training for HVAC ( Heating, Ventilation, Air Conditioning and Refrigeration) Technicians. Including recorded tech training, interviews, diagnostics and general conversations about the trade.

In this episode of the HVAC School podcast, Bryan and Jim discuss strategies for growing an HVAC business, focusing on the importance of maintenance contracts, consistent service, and effective branding. Drawing from Jim’s 15 years of experience running a successful HVAC company in California, they explore how maintenance contracts not only provide consistent revenue but also create valuable training opportunities for technicians.

The conversation emphasizes that maintenance contracts are fundamental to building company value. Jim shares that when he sold his business, the number of maintenance contracts was a key valuation metric. These contracts tie customers to your company, provide consistent work during shoulder seasons, and offer technicians crucial repetitive practice with equipment. Bryan adds that maintenance provides technicians with opportunities to observe normal equipment operation repeatedly, which builds troubleshooting skills through pattern recognition.

Both hosts stress the importance of consistency in growing a business. They note that large, successful HVAC companies aren’t always the most technically excellent, but they deliver consistent service that customers can rely on. Jim introduces the marketing concept of “TOMA” (Top Of Mind Awareness), sharing how he used branded coffee bags as thank-you gifts to keep his company in customers’ minds even after service calls were completed. The discussion concludes with an examination of White Rogers’ contractor branding program, which allows HVAC companies to put their name and logo on thermostats, creating another touchpoint for customer awareness.

Key topics covered:

How maintenance contracts increase company valuation and create customer loyalty
Using maintenance as a training ground for developing technician skills
The importance of consistent processes and documentation when scaling a business
Creating “Top Of Mind Awareness” (TOMA) with customers through strategic touchpoints
White Rogers’ contractor branding program for thermostats
Benefits of Sensi thermostats and their app features, including multiple temperature sensors
Different pricing strategies for customers with and without maintenance contracts
The importance of documenting extended warranty information on invoices
How service departments can weather economic downturns better than installation-focused businesses

Get contractor branding on your Sensi thermostats today at https://hvacrschool.com/contractor-branding.

Have a question that you want us to answer on the podcast? Submit your questions at https://www.speakpipe.com/hvacschool.

Purchase your tickets or learn more about the 6th Annual HVACR Training Symposium at https://hvacrschool.com/symposium.

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