#aux heat

Tech Tips:

There has been a lot of advice being tossed around by contractors and builders about the best time to use the emergency heat feature on an all-electric heat pump system. The answer is never! That was easy. Next article… In all seriousness, “Emergency Heat” should be used as described, ONLY during an emergency. I guess I should […]

Heat Pump Defrost Boards and W2

If you are used to simple, straight-cool split systems, you know that the low voltage to the outdoor unit is usually VERY simple. In many cases, there's just a Y (contactor power) and a C (common) connected to the outdoor unit. When the condensing unit controls are strictly two-wire low voltage, there is no continuous […]

W1, W2, & E

I got this question via email (edited slightly for length): Some things I've done because I've been taught to do them yet I don't know why I do them. One of those things is putting a jumper between w1/e and w2. Sometimes, in the case of a Goodman for example, I've been taught to combine […]

Aux Lockout & Balance Point w/ Sensi

In this informative episode of the HVAC School podcast, host Bryan Orr sits down with Tom Lorenz to talk about some of the Sensi thermostat features, particularly aux lockout and balance point. Tom leads the traditional and smart thermostat lines at Copeland and has over 25 years of experience in the industry. The discussion […]

Heat Pumps, Reversing Valves, and Defrost Podcast

In this episode of HVAC School, Bryan covers the basics of heat pumps. Heat pumps are common technologies in Florida. They reverse the sequence of the typical refrigerant circuit: the indoor coil can become the condenser, and the outdoor coil can become the evaporator. Heat pumps can achieve that transition via a reversing valve, which […]

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Real training for HVAC ( Heating, Ventilation, Air Conditioning and Refrigeration) Technicians. Including recorded tech training, interviews, diagnostics and general conversations about the trade.

In this episode of the HVAC School podcast, Bryan and Jim discuss strategies for growing an HVAC business, focusing on the importance of maintenance contracts, consistent service, and effective branding. Drawing from Jim’s 15 years of experience running a successful HVAC company in California, they explore how maintenance contracts not only provide consistent revenue but also create valuable training opportunities for technicians.

The conversation emphasizes that maintenance contracts are fundamental to building company value. Jim shares that when he sold his business, the number of maintenance contracts was a key valuation metric. These contracts tie customers to your company, provide consistent work during shoulder seasons, and offer technicians crucial repetitive practice with equipment. Bryan adds that maintenance provides technicians with opportunities to observe normal equipment operation repeatedly, which builds troubleshooting skills through pattern recognition.

Both hosts stress the importance of consistency in growing a business. They note that large, successful HVAC companies aren’t always the most technically excellent, but they deliver consistent service that customers can rely on. Jim introduces the marketing concept of “TOMA” (Top Of Mind Awareness), sharing how he used branded coffee bags as thank-you gifts to keep his company in customers’ minds even after service calls were completed. The discussion concludes with an examination of White Rogers’ contractor branding program, which allows HVAC companies to put their name and logo on thermostats, creating another touchpoint for customer awareness.

Key topics covered:

How maintenance contracts increase company valuation and create customer loyalty
Using maintenance as a training ground for developing technician skills
The importance of consistent processes and documentation when scaling a business
Creating “Top Of Mind Awareness” (TOMA) with customers through strategic touchpoints
White Rogers’ contractor branding program for thermostats
Benefits of Sensi thermostats and their app features, including multiple temperature sensors
Different pricing strategies for customers with and without maintenance contracts
The importance of documenting extended warranty information on invoices
How service departments can weather economic downturns better than installation-focused businesses

Get contractor branding on your Sensi thermostats today at https://hvacrschool.com/contractor-branding.

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Growing your HVAC Business the Smart Way w/ Copeland

04/24/2025

Bryan Orr

Oversized Evap Coils? – Short #237

04/22/2025