Think of it like this: It's a cold, wet, windy day. You can take an umbrella to protect you from the water alone, but that won't deal with the cold (temperature) or the wind (air convection). You can add in a light windbreaker, which will help keep the wind (convection) off. But if you also […]

Whether you’re a business owner or want to create an HVAC education program, you’re going to need to create an identity for your organization and put it out there. That’s called “branding” or “creating a brand.” Nowadays, we hear the term “brand” thrown around quite often with influencers and large corporations. As such, the word […]

When working in a business with people, you have two options: 1. Become bitter as you experience people, life, and issues. 2. Grow from experiencing people, life, and issues. I’m not proud to say it, but I realize now that when I started my business and had bad experiences, I would run to option #1 […]