When you start talking airflow, it can get pretty in-depth pretty quickly. There is a big gap between what is useful for the average tech to apply every day and the whole story, so let's start with the simplest part to understand, static pressure. Static pressure is simply the force exerted in all directions within […]

Business isn’t easy. Generally, when I look back at how much work it has taken to get a business off the ground, I wonder what I would have done if I had known what I know now. I wonder if I still would have been willing to put in all that work all over again. […]

Full disclosure: as a technician, I was guilty of setting the fan to “on” at the thermostat for many years. I never really thought of any of the negative impacts that could happen. I wanted to circulate the air and keep air moving through the high-efficiency air filter that most of our houses had. Later, I […]