Let's get something out of the way right off the top: saying that we learn best “hands-on” is sort of like saying we prefer to breathe air. WE ALL NEED TO APPLY THINGS TO LEARN THEM DEEPLY! David Sandler wrote the book You Can't Teach a Kid to Ride a Bike in a Seminar, and […]

Yeah? Well, how do you know? What should they be? What are the outdoor and return air temperatures? What SEER rating is the equipment?  These are the questions I ask every single time a technician says the phrase,  “But the pressures look good for [insert refrigerant of choice here].”  When they can’t answer the questions […]

Whether you’re a business owner or want to create an HVAC education program, you’re going to need to create an identity for your organization and put it out there. That’s called “branding” or “creating a brand.” Nowadays, we hear the term “brand” thrown around quite often with influencers and large corporations. As such, the word […]