Whether you’re a business owner or want to create an HVAC education program, you’re going to need to create an identity for your organization and put it out there. That’s called “branding” or “creating a brand.” Nowadays, we hear the term “brand” thrown around quite often with influencers and large corporations. As such, the word […]

I started working as a tech when I was 17 years old, fresh out of trade school. My first winter out on my own, I went to a service call in an older part of Orlando, a part of town I had never worked in before. It was an especially cold winter that year, and […]

We’ve all been in the unenviable position of unsweating a compressor and getting blasted in the eyes with a waft of gas that smells like burning sulfur from the pits of Hades. As we stagger back, covering our noses and holding our breaths, memories of the phrase “phosphene gas” from trade school or World War […]