It was an awkward conversation, bringing a technician nearly twice my age into my office for a talk. “I'm good at fixing units. I'm not some fancy-talking sales tech,” the technician half-mumbled as I sat looking at him. “The customer complained that you made them feel uncomfortable, you were unfriendly, and you tracked dirt in […]

I knew a tech when I was just starting who was hands down, no questions asked, the best technician at the company I worked. EVERYONE, we are talking over 60 techs… we all knew it. His name was Mike Gilford. Being the little brown-nosing ladder climber I was, I made a complete study of Mike […]

Callbacks are horrible. They kill the trade from every possible angle in ways that are hard to quantify fully or make up for. They destroy customer satisfaction and reduce technician morale by causing long hours, resulting in unprofitability for companies and less earning opportunity for everyone. Possibly worse of all, callbacks tell customers that you […]