If you own an HVAC or refrigeration business, there may be times when you think giving a discount might be the right thing to do. Maybe you have a friend who’s having a hard time and suddenly has an evaporator coil leak that needs attention. You may consider offering him a discount to help him […]

This article was written by my good buddy, Bill Frisbie. Bill is a service manager and crack technician at AirFx, a Trane dealer in lovely Inverness, Florida. Thanks, Bill! One of the most intimidating things in the field is to walk up to a piece of equipment that you have either never worked on or […]

Whether you’re a business owner or want to create an HVAC education program, you’re going to need to create an identity for your organization and put it out there. That’s called “branding” or “creating a brand.” Nowadays, we hear the term “brand” thrown around quite often with influencers and large corporations. As such, the word […]